On the eve of World War II in 1939, SBC, like other Swiss banks, was the recipient of large influxes of foreign funds for safekeeping. In 1937, SBC adopted its three-keys logo, designed by Warja Honegger-Lavater, symbolizing confidence, security, and discretion, which remains an integral part in the current-day logo of UBS. The bank would see its assets fall from a 1929 peak of CHF1.6 billion to its 1918 levels of CHF1 billion by 1936. The impact of the stock market crash of 1929 and the Great Depression was severe, particularly as the Swiss franc suffered a major devaluation in 1936. By the end of 1918, the bank had recovered and surpassed CHF1 billion in total assets and grew to 2,000 employees by 1920. SBC subsequently experienced a period of growth, which was only interrupted by the onset of World War I, in which the bank lost investments in a number of large industrial companies. Following the years 18, when the bank merged with the Zürcher Bankverein and acquired the Basler Depositenbank and the Schweizerische Unionbank, it changed its name to Schweizerischer Bankverein. The English name of the bank was originally Swiss Bankverein, but was changed to Swiss Bank Corporation (SBC) in 1917. ![]() After the new bank started with an initial commitment of CHF30 million and CHF6 million of share capital, it soon experienced growing pains when heavy losses in Germany caused it to suspend its dividend until 1879. UBS, through Swiss Bank Corporation, traces its history to 1854 when six private banking firms in Basel, Switzerland pooled their resources to form the Bankverein, a consortium that acted as an underwriting syndicate for its member banks. In 1871, the Bankverein coordinated with the German Frankfurter Bankverein to form the Basler Bankverein, a joint-stock company replacing the original Bankverein consortium. Swiss Bank Corporation Origins and early years (1854–1945) Warburg & Co., Blyth, Eastman, Dillon & Co., Jackson & Curtis, and Union Securities, among others. Among the bank’s most notable constituent parts are Paine Webber, Dillon, Read & Co., Kidder, Peabody & Co., Phillips & Drew, S. Its logo of three keys, carried over from SBC, stands for the company’s values of confidence, security, and discretion.UBS also comprises a number of well-known securities firms that have been acquired by the bank and its predecessors. Therefore, UBS is no longer an acronym but is the company’s brand. UBS is the product merger of the Union Bank of Switzerland and the Swiss Bank Corporation in June 1998 (SBC). Although the merged company’s new name was originally supposed to be the “United Bank of Switzerland,” but officials opted to call it simply UBS because of a name clash with the separate Swiss company United Bank Switzerland – a part of the United Bank Limited‘s Swiss subsidiary. ![]() UBS, as it exists today, is the result of a complex history, as detailed below. ![]() Group Functions – comprises Group Asset and Liability Management (Group ALM), as well as Services that include the Group’s control functions such as Finance, Risk Control (including Compliance), and Group Legal.The company’s operations comprise the business divisions as well as Group Functions: It provides financial advice and solutions to private, institutional, and corporate clients worldwide, as well as private clients in Switzerland. ![]() UBS Group AG is a multinational investment bank and financial services company co-headquartered in Zürich and Basel, Switzerland. UBS Group AG history, company profile (overview) and corporate video
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